You have the knowledge, expertise, and experience to properly service your clients. That trusted agent-client relationship is more valuable now than ever before. But could you be doing more to market yourself and your agency in the new digital age?
Two books we love on social media marketing are Guy Kawasaki's "The Art of Social Media" and Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" - both have excellent, up-to-date guidance on how to tap into the vast and complex world of online social engagement.
Other areas where agents can maintain positive client relationships and keep retention high, while also gaining new loyal customers, are through agency websites and email marketing. The articles below from leading industry magazines will provide some great guidelines for helping your business continue to flourish.
Do you have your own ideas on what works and what doesn't? Share them below, we'd love to hear from you and create a growing California agent community.