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Email Marketing 101 for the Insurance Professional

Times are changing, fast. In the last few years the insurance agent client relationship has changed in a big way. With the development of incredible communication tools it is easier than ever to keep in touch with all of your clients on a personal basis. With tools like a website, email, and social media you can keep your clients in the know while finding new potential clients. Today we will look at email marketing in depth and see how it can be used to keep your old customers and foster new clients.

Email marketing has been around for over two decades, but the tools has gotten considerably better over the years. Now with tracking you can truly understand what your clients want to know more about and what they don’t care about anymore. 

Keeping Up with your Clients

The first thing you should make sure that you need to be doing is keeping in touch with your clients on regular basis. Having a weekly or monthly newsletter just to keep up and make sure they know all of the benefits available to them. By reaching out to your clients and keeping them up to date on benefits, new plans, or just a place for them to email you back and ask a question.

Keep your newsletters short but informative. Have around 5 pieces of content in each newsletter, and explain new things in a language that your clients will understand. By being transparent you will make a strong connection with your customers that will keep them loyal for years to come.

Fostering New Relationships

Keeping up with your current clients is only part of the equation for email marketing. The real potential in email marketing is reaching out to people that are not yet clients to show to them why they need to become your customers. By reaching out to these potential clients and informing them about the perks of signing up with you they will understand what makes you the superior choice to be their agent. 

In this newsletter make sure to include interesting and informative articles and videos on the plans you offer, on the benefits of your company and a simple and easy way that they can contact you for more information. 

Use the Data

After you have sent your emails you need to look into the data and see what interested your subscribers and what they don’t care about. By keeping a constant eye on the data you can easily tweak what you send to be more interesting to your readers. If you do it right people will be excited to get your emails and be interested in what you have to say.

Conclusion

By using email marketing to its fullest you can cultivate the relationships you already have and create new potential relationships so that you can grow your business in a way that was never possible before. 

If you are open and honest in your newsletters you will connect with your subscribers in ways that were only dreamed of years ago, which will lead to real gains in your bottom line.

Want to learn more about how to do email marketing? You can read more about email marketing here.

Azriel Ratz, CEO of Ratz Pack Media, is an expert in social media, email marketing, and online advertising. He has been working in the industry for several years. If you have any questions or comments about this article contact him directly at ARatz@RatzPackMedia.com.  

How To Use the BenefitCompare Tool - Webinar

Our goal at BenefitCompare is to create an effortless user experience for health insurance brokers when comparing plans for their clients.  We have a simple user-interface, extensive help resources, and unlimited customer service to help you in navigating the tool.

BenefitCompare Frequently Asked Questions (FAQ's)

Does BenefitCompare sell insurance?

No.  BenefitCompare does not sell insurance - our brokers that use the tool do.  If you need a broker that uses our BenefitCompare enrollment/quoting/software tool, we will connect you with a local, licensed agent.  See under “Resources” below for our contact information.

How can BenefitCompare help me?

BenefitCompare empowers brokers and employers to simplify quoting, enrollment, and ACA compliance.  The online portal includes all medical, dental, vision, HSA, and HRA plans, plus much more.  It makes personalized recommendations, making life easier for the broker, saving money for employers.  It helps small businesses easily see how they can expand their benefit offerings without increasing costs to themselves or their employees.  BenefitCompare has an intuitive user interface and incredible customer support!

Consumers can access BenefitCompare through a link and an access code provided by their agent or employer.  Through the portal, BenefitCompare will be able to quote all the carriers in California and compare all the plans offered, based on the individual needs of the consumer.  Employers and employees eliminate the hassle of working with all different carriers to compare plans and benefits and rates.  BenefitCompare has everything in one place!

Using this tool, brokers can increase sales, productivity and client retention, and reduce costs through automation.  It includes insurance rates, provider searches, and plan benefits and types, all on-line in one place, in real time!

I already use Quotit for my Proposals, why would I need BenefitCompare?

BenefitCompare is a better conversation with your clients.  It is a shared experience and not a stack of papers.  It’s portable and it compatible with any mobile device, and looks great on a tablet!

BenefitCompare makes suggestions for best plan options based on premium and anticipated claims.  With over 400 plan options in California alone, BenefitCompare's ability to narrow down the carriers and plans, and estimate total out-of-pocket costs for every individual saves time for both the agent and the consumer.

Is BenefitCompare compatible with CalChoice?

Absolutely.  BenefitCompare has all of the health plans and carrier rates in California, including CalChoice. 

I already work with a General Agent (GA), why would I need BenefitCompare?

BenefitCompare saves you time by administering Decision Support to employees.  It's your portal to your clients to serve them intelligent policy purchases even when you are away.

You will be able to adjust employer contributions, add/remove employees or their dependents, and update your proposal in seconds.  BenefitCompare allows you to include tax savings and defined benefit models in real-time, while you're meeting with your clients, so they can decide which plan will best suit their needs and budget.

How much does it cost?

Only $99/month!  Our low monthly rate is in line with, or below, our competitors, but with a free month (trial) included (no credit card required), personalized quotes based on anticipated medical claims, free unlimited tech support, REFERRALS from consumers needing an agent, and many more features and resources!

How do I get started?

Agents can go to www.BenefitCompare.com and click on FREE TRIAL SIGNUP.  We are so confident that you will be satisfied, we are giving everyone a free 30 day trial to get familiar with the tool.  After clicking “Try Our Tools”, you will then create a user name and password, no credit card required!

To get started quoting a group, log into your account and you can create a new company profile from there and/or import a census (of the group’s employees).

Follow the easy on-screen prompts/instructions and click “next” – BenefitCompare makes it easy to compare plans based on anticipated medical claims and generate customizable, personalized quotes for your clients.

This report will summarize and compare all plans from your portfolio.  Starting with the most critical measurements of deductible and out-of-pocket, the report then compares real world costs based on risk assumption of your group.  These projections are shown on a graph of costs vs. claims.  At the bottom of the report you can see premiums for each member of the group. You may click between monthly and annual figures and print version.

For Employers, you can contact us at BenefitCompare to get in touch with a licensed agent or if you already are working with an agent, you can ask them about BenefitCompare.

For Individuals and Families, give us a call or send an email and we will happily connect you with the resources you need.

What resources are available to me?  How is your Customer Service?

BenefitCompare’s #1 priority is top notch customer service… it’s a source of pride at our company.  We have created many paths to get you the fastest response time possible:

Telephone:

888-912-7587

Email:

Help@BenefitCompare.com  (Tech Support)

Chris@BenefitCompare.com  (Customer Service)

Steve@BenefitCompare.com  (Sales and Business Proposals)

Twitter:

@BenefitCompare (Questions, Sales, or Customer Service)

@TechHelpBC (Tech Support)

We also have a You Tube Channel FULL of great videos to help you understand the process of medical claims, comparing plans, health insurance terms and definitions, the BenefitCompare software tool, and so much more:

And of course, if you are an employer, employee, or individual, your Agent/Broker is always there to be of service. 

At BenefitCompare, we are constantly striving to improve and we welcome both constructive feedback and happy testimonials!

What are individual and family health plans?

Individual and family health plans are insurance plans that you pay for yourself, which cover the health needs of you and your family.  You get coverage directly rather than through your employer or Medicare.

What are the most common types of health plans?

The most common types of health plans are PPO’s (Preferred Provider Organizations), HMO’s (Health Maintenance Organizations), and POS (Point of Service) plans.  Other plan types include, but are not limited to, Health Savings Accounts (HSA’s) and Health Reimbursement Accounts (HRA’s).

Plans are also categorized into metal tiers, by the average percentage they pay for your health care costs.  There are four levels of coverage: Bronze (60%), Silver (70%), Gold (80%), and Platinum (90%).

As a reminder, you can visit our YouTube channel or website anytime for short, simplified videos to better help you understand these concepts.

How does the Affordable Care Act (Obamacare) affect my family?

The ACA mandates that everyone must purchase health insurance (unless you qualify for a hardship exemption) or else pay a penalty, and that the health plan must meet the minimum federal requirements.  Consumers may qualify for premium assistance and/or cost sharing. 

As of the writing of this FAQ, Open enrollment for 2016 begins November 1, 2015 and ends January 31, 2016.

Open enrollment for 2017 and beyond runs from October 1 through December 15 of the year before.

For example, if you want health insurance coverage starting January 1, 2018, you can sign up for that coverage anytime between October 1, 2017 and December 15, 2017.

When Will My Coverage Start If I Sign Up During Next Open Enrollment?

For 2016:

Sign up by December 15, 2015; coverage starts January 1, 2016.

Sign up December 16, 2015 to January 15, 2016; coverage starts February 1, 2016.

Sign up January 16, 2016 to January 31, 2016; coverage starts March 1, 2016.

For 2017 and beyond, sign up any time during open enrollment and your coverage will start on January 1 of the following year.

To enroll outside of the open enrollment period, you must have a “qualifying event” (talk to your agent/broker for more details).  If you don’t qualify for a Special Enrollment Period, you may still be able to find a short-term policy that will get you covered until the next Open Enrollment Period. 

BenefitCompare makes ACA compliance easy for Brokers, Employers and consumers!

What makes BenefitCompare better than its competitors?

BenefitCompare makes comparing plans a breeze.  We offer a fluid Sales Presentations for Brokers which includes an active Quoting/Proposal Tools that is flexible and customizable!  With the BenefitCompare tool, it creates an interactive experience with consumers.  We have free printable guides, tutorials, You Tube videos, and many more invaluable resources.  There is also a Plans Page available with downloadable PDF’s of ALL the plans, benefits, and rates for every carrier!

We remain a small, close-knit company so that we can keep customer service our number one priority!  Helping you to service your clients efficiently, making plan choices easy, and staying on top of ACA compliance remains our commitment.  BenefitCompare can help you increase sales and improve client retention -- we do the heavy lifting so you can focus your time on keeping your current clients happy and gaining new business.

The value of an Employee Benefit Professional in this post-ACA environment is helping your clients and small groups expand benefits without increasing costs to either the employer or the employee.  BenefitCompare makes this process easy and simplified.